| Easy Campaign Configuration |
Workbook support allows for easy entry of thousands of keywords into the system at once. Users can easily make bid, clickthru and matchtype adjustments to existing campaigns through a simple export function. |
| Consolidated Interface |
Manage and refine keyword buys across multiple search engines in one, easy to use interface. |
| Cross Engine Reporting |
View paid search performance across all search engines on a single system. |
| Automated Tag Generation and Set Up on Search Engines |
Using Search Engine API’s, Mediaplex will automate the process of configuring your third party tracking tags for you. |
| Integration with MOJO Adserver |
MOJO SEM is built on an industry leading platform for display advertising, allowing MOJO Adserver clients to reuse existing ROI tags. There is no need to reconfigure your site to include additional tracking tags. And because MOJO SEM is built on the same platform, users will find the system very easy to learn. |
| View Cost, ROAS and CPA Metrics |
See the metrics you find most important wherever you need them. Whether it is in the configuration screens or in the reports, Mediaplex can work with you to support customer report columns for calculating custom metrics. |
| Automated Bidding Rules |
With CPA and ROAS bidding rules, MOJO SEM will help you automate many of your keyword bidding decisions. Rules allow you to set a CPA and ROAS target which can be applied at the group or keyword level. |
| Scalable to Meet Your Unique Requirements |
Whether you are just getting started with a few hundred keywords, or you are a large interactive agency managing multiple clients and hundred of thousands of keywords, MOJO SEM will scale to meet your specific business requirements. |
| Channel Performance |
Shows key performance results across marketing channels, including display, paid search and email. |
