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Dynamic Messaging Ensuring that offers and information are kept up to date is crucial to the success of direct response campaigns. When a user clicks through to the advertiser’s website it is extremely important that the advertised offer matches what the user is presented with on arrival. With Mediaplex’s dynamic messaging solution you can change items of your creative instantly at no extra cost. Whether it is the price, image or product information this can be changed as quickly as it takes to upload or a spreadsheet. Alternatively you can set up an XML feed to do this automatically – ensuring that the information in your ads is always up to date which maximises conversion rates. For more information about Mediaplex's dynamic messaging solution please call 020 8785 5800 or contact us. |
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