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Master Conversion Tag Efforts to reduce media waste can often be negated by multiple ad networks or affiliate systems claiming credit for confirmed sales, sometimes resulting in multiple payouts for the same sale. With Mediaplex’s master conversion tag you can choose to accredit only the last click (or assign credit according to your own criteria) and therefore reduce the overall cost per action across your campaign. For more information about Mediaplex’s master conversion tag please call +44 (0) 20 8785 5800 or contact us. |
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