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Optimisation Mediaplex’s optimisation technology works in REAL TIME. This means that our technology is always working to ensure your ads are displayed in the right place, at the right time. Mediaplex allows you to define and translate your own optimisation criteria to a fully automated system which gathers key campaign learnings, assigns a ‘score’ to each offer and makes hourly decisions on how to weight the display of each creative. In this way, only your best performing ads will be displayed, taking into account shifting buying habits and patterns across a daily period. For more information about Mediaplex’s real time optimisation please call +44 (0) 20 8785 5800 or contact us. |
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